Your conscious brain will take in an image or sound, but what feelings you get from subliminal messages are processed by your subconscious. The theory behind subliminal marketing is that much of our decision making happens through our subconscious, instead of our conscious mind. What does subliminal messaging mean? According to Mirriam-Webster, the meaning of subliminal is ”existing or functioning below the threshold of consciousness.” Subliminal advertising uses visual or auditory elements that share a message or tell a story the conscious mind doesn’t perceive. But what is subliminal messaging, and can, or should, you employ it? And how do you use subliminal messages? What is Subliminal Messaging in Advertising? The color shift in parts of the “B” and “R” in the Baskin Robbins logo serve as a reminder that the ice cream brand features 31 flavors.Ĭlever, right? Subliminal messages in commercials and advertising with subliminal messages have been used for decades as another creative way to engage with audiences.Look closely and you’ll see an arrow between the “E” and “X” in FedEx’s logo.The “T”s in the Tostitos logo are having a chip party with the “I” as their table, and you’re invited.That little smirk under the word Amazon is also an arrow indicating that the online retailer sells everything from “A to Z.”.
If you missed these great instances of subliminal messages in advertising (or maybe you just didn’t feel like searching), we’ll help. Have you ever noticed the hidden messages in the logos for Amazon, Tostitos, FedEx, and Baskin Robbins? No? Go take a look. Author: Kaitlyn Partington Category: Marketing Date: January 12, 2023
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